(100% of the size of the Skype Brand Element or 16 pixels, whichever is larger).įigure 5. Skype icon placed on non-complimentary backgroundsĭo not place the Skype Brand Elements next to other design elements, such as text, within the clear space area In addition, do not useĪn element's white variant on a light-colored background, or on one that compliments the element's Skype Blue variant.įigure 4. Backgroundsĭo not place the Skype Brand Elements on a non-complimentary background.įor example, do not use an element's Skype Blue variant on a blue or similarly hued background. Some examples of how not to use the Skype URI-specific brand elements. The Skype action must always be kept clear and uncluttered as a standalone capability. ColorĬhoices are Skype Blue and white, both on transparent backgrounds. The brand elements are available as PNG files in the following pixel sizes: 10, 12, 14, 16, 24, 32, 48, 64, and 80. The Skype URI-specific brand elements from the Skype Developer website, and incorporate them as application resources. While the function ensures sufficient spaceĪround the Skype Brand Element, it cannot ensure placement on an appropriate background.įor Windows 8, Android, and iOS applications, you can download URI-specific brand elements dynamically when the webpage is rendered. Skype logo on contrasted backgroundsįor webpages, the Skype.ui JavaScript function incorporates and accesses the Skype The logo should always be legible.įigure 3. You must ensure that the Skype Brand Elements appears on an appropriately contrasted background. Skype logo on complimentary colored backgrounds You should use an element's white variant only when your background conflicts with the element's Skype Blue variant.įigure 2. Skype URI-specific brand elements are available in two colors: You must ensure that the Skype Brand Elements appear on a complimentary background. Branding elements with appropriate pixel margins Similarly, if you are using a 10 pixelīrand element, you must maintain a 16 pixel margin around that brand element.įigure 1. Pixel brand element, you must maintain a 24 pixel margin around that brand element. Specifically, this means maintaining 100% spacing or 16 pixels, whichever is larger. Skype URI is associated with another logo or text string. You must keep sufficient space around the Skype Brand Elements so they appear clean and uncluttered, particularly if the Your app or webpage must use the appropriate brand element for the Skype URI action being initiated. Must ensure placement of the Skype Brand Elements on an appropriate background.Must ensure sufficient space around the Skype Brand Elements so they appear clean and uncluttered.Must not incorporate any of the Skype Brand Elements, or variations thereof, into your own product names, service names, trademarks, logos, company names, domain names, meta tags, adwords, keywords, search terms, and so forth.As a general rule, third parties may not use the Skype Brand Elements unless they have either received prior written permission, or the proposed use falls within certain limited exceptions. Your use of the Skype logo, name, and other brand elements in your app's design, appearance, and marketing materials are detailed in and governed by the Skype Brand Guidelines. Learn how to properly and effectively incorporate Skype branding elements into your applications.
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